Reaching your goals is absolutely doable, and I can help. Your passion is your business? Mine is consulting in marketing and seeing your passion become more than just your dream or your hobby. Your reality.

Hi I'm Keri Ann Bourne and I have called the Mendocino Coast my home since 1986.

Marketing Planner, Reputation Management, Social Media Strategist

Selling Psychology, Photo & Video (Mini-Documentaries), Web Brochures (Mini-Sites)

Event Promotion, Retail Staging, Client Scheduling Systems

Target market determination, Surveys, Data analysis, Analog and Digital Reach

The best way for your business to grow and thrive is for your marketing to be focused, coordinated and authentic. The effect of small modifications often have far-reaching future results, so it's important to make qualified adjustments early on. Think of it like a steering wheel, you can make a big effect down the road by just a small turn now.

Analog reach is good old fashioned tried and true marketing resources such as mailers, radio and newspaper ads. Word of mouth absolutely is still the #1 resource you have. Fortunately, most of the best marketing channels available are at no or very low cost. I enjoy the "old fashioned" marketing strategies, because they work so well. It does take some effort, but that's part of getting to the top of the mountain, right?

Social Media is must for business, and it *can* be done both robustly and with minimal effort. It's not just about playing on the computer all day, it's making a series of catchy graphics and scheduling them and also a video, which will make you stand front and center, as well as promoting your passion. Everyone can do it, because your love for your service or product really shines through. It's so much fun to do, check out the "documentaries" tab to see videos I've made for other clients.

For optimal efficiency marketing strategies are authentic to your business. That means they are "you" and not canned or exaggerated. Customers want to do do business with real people, they seek trust and engagement. Custom generated content whether analog or digital, assures campaigns match your authentic nature. Authentic campaigns raise engagement. Raised engagement = your message has greater reach. Greater reach enables your business to capture more clients from a broader range. All this while keeping relevant and interesting content in front of existing and engaged clients = keeping them entertained with valuable information they will appreciate.

We can do a lot of great things on a shoestring, or we can do grandiose things with a small to sizeable chunk of your income dedicated to marketing. It's all up to you.